Job description
1) Achievement of Budgeted
Sales Targets
Achievement of overall
Monthly Sales Targets leading to achievement of Annual Sales Targets
Achievement of
Brand-wise Sales Targets esp. for Thrust Brands
Ensuring achievement of
targets by each FO territory and maximizing productivity
Improve business hygiene
by reducing sales returns & expiries
Effective forecasting to
ensure smooth availability & distribution of products
Co-ordination with
business partners/ distribution
Ensuring achievement of
collection targets
2) Customer Development/
KOL Development
Development of brand
specific core customers & develop their business contributions
Monitoring the efforts
of field officers with specific focus on ensuring Dr Call Average of 12 and
minimum 95% MCR coverage
Supporting the implementation
of strategic alliance programs for maximizing ROI from KOLs through ensuring
periodical visits as mandated by HO
Development &
sustenance of relationships of KOLs through personal visits
Periodically
track the contribution from KOLs and ensure interventions under the guidance
of SMs in protecting & developing the business from KOLs
3) Product Development
Identification and
development of core customers for each product and maximizing their returns
Developing mechanisms to
track the performance progress of these products and addressing gaps if any
4) Team Development/
Competence Development
Developing the in-clinic
effectiveness through channelizing the efforts of Field Officers in terms of
Right Customer, Right Product and ensuring Right Frequency of visits
Improving in clinic
competence of FOs by developing their product knowledge, application of
selling skills through joint call coaching
Development of teamwork
and culture amongst the FOs
Ensuring business
process discipline & hygiene should be role model & should always
lead from Front
Planning &
Organizing the efforts of self/ team
Efforts to retain the
team and filling up of vacancies if any
5) Effective Implementation
of Marketing Programs
Ensuring effective
implementation of marketing programs (CMEs/ Symposiums/Camps etc) thereby
develop key brands in each territory through a team of FOs
Periodically track the
implementation of marketing programs and address the gaps if any
Preparation of action
plans during cycle meetings with an objective of improving implementation
Tracking the efforts of
team members in terms of call average and coverage through FRAMES and
ensuring compliance
Implementation of local
strategies under guidance of SMs
6) Reporting &
Administration
Timely PHYZII reporting
of Self & ensuring the discipline of FOs in timely reporting of PHYZII as
per timelines
Maintaining the
secondary sales & primary sales records of each territory and ensuring
the same in case of FOs
Updation of MCR, Chemist
list and Institution list on a periodical basis as mandated by HO
Ensuring effective DWP
and implementation of the same
Ensuring discipline
through control tools like STP, TP and other monitoring tools
Timely Submission of
Expense Statement
Job Specifications Ideal
candidate would be a Science graduate ideally with previous experience of
first line management or a candidate from MNC companies with excellent
process orientation and aptitude Good
interpersonal skills, team work, analytical ability etc. Good
communication skills, attention to detail, execution skills Role:
Regional Sales Manager (B2C)Industry Type:
Pharmaceutical & Life SciencesDepartment:
Sales & Business DevelopmentEmployment Type:
Full Time, PermanentRole Category:
Retail & B2C Sales
EducationUG:
Any Graduate
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